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Greta Gerwig's - 2 Mattel - 2 Barbie - 2 Ynon Kreiz - 2 Gross - 2 Anthony DiSilvestro - 2 Mattel execs - 2 — - 1
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☆ The 'Barbie' movie turning into a global phenomenon helped boost sales for the plastic doll – but not by as much as you might expect
  + stars: | 2023-10-26 | by ( Grace Dean | ) www.businessinsider.com   time to read: +4 min
Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Global gross billings in the quarter were up 14%, but this wasn't enough to offset poor performance in the first half of 2023. AdvertisementAdvertisementGreta Gerwig's "Barbie" blockbuster helped boost sales for the plastic doll following a poor performance in the first half of the year. North America made up around 58% of Barbie's total gross billings, and saw a much bigger rise — gross billings were up 26% to $349.9 million in the quarter. Global gross billings were down 6% in the year to September compared to the same period in 2022.
Persons: Greta Gerwig's, Mattel, —, Barbie, Ynon Kreiz, Kreiz, Barbie repositions Mattel, Gross, Anthony DiSilvestro, Mattel execs, Ruth Handler —, Rhea Perlman Organizations: Global, billings, Service, Mattel Locations: Hollywood, billings, America
☆ Everyone's talking about the 'Barbie' movie – but the doll's sales are actually falling
  + stars: | 2023-07-27 | by ( Grace Dean | ) www.businessinsider.com   time to read: +3 min
Sales of Barbie dolls and related merchandise fell in the first half of 2023, Mattel execs say. This is despite the doll being catapulted back into the spotlight in Greta Gerwig's "Barbie" movie. But execs say July sales so far are higher than last year and the impact of the movie will last for years. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts. Mattel said that despite gross billings for Barbie falling, sales for its Disney Princess, Disney Frozen, and Monster High franchises helped boost its dolls category overall.
Persons: Barbie, Greta Gerwig's, Gross, Mattel, billings, Anthony DiSilvestro, DiSilvestro, Mattel execs, Ynon Kreiz, Richard Dickson, we've Organizations: Mattel, Service, Disney Locations: Wall, Silicon, billings
☆ Barbie's creator wanted Ken to have more of a 'bulge' — but Mattel refused to give the doll a prominent crotch
  + stars: | 2022-12-29 | by ( Grace Dean | ) www.businessinsider.com   time to read: +10 min
Barbie creator Ruth Handler wanted the Ken doll to have a "bulge," she wrote in her autobiography. "Both the all-male design and marketing staffs, however, disagreed, so the groin on the first Ken doll was as smooth as Barbie's." "Ruth felt the design team lacked 'the guts' to give the Ken doll even the suggestion of male sex organs," Gerber wrote. "But Ruth was not political or prone to dwell on the root of cultural standards," Gerber wrote. A range of Barbie dolls for sale during the 2015 National Barbie Doll Collectors Convention.
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